|Facebook Page Changes - Business Impact|
|Blogs - Social Media Blogs|
|Written by Michael Lucy|
|Friday, 24 February 2012 00:00|
Facebook Page Changes - How does this affect your business?
3V Business Solutions announces our Facebook Page special. This promotion coincides with the recent announcement that Facebook is changing the Facebook Page presentation and format. Are you prepared to be a technological leader in your industry? 3V is prepared to partner with companies and organizations that are looking to take advantage of these Facebook changes. The most notable changes are:
- App, or page, canvas size will support 810 pixel widths. This change will allow content to have a larger width footprint when displayed on screen. The extra width will present pages much more similar to a traditional webpage, consuming almost the entire width instead of a small frame in the middle of the page. A traditional sized webpage allows for more creativity and flexibility when presenting content, a good example would be eCommerce pages.
- The position of 'apps', commonly referred to as 'tabs', are moving to the top of the screen vs. the left side of the screen. There will be 4 apps visible with the ability to present up to 8 more apps. The other 8 apps will display upon opening the 'twistie' icon. The old layout allowed 9 apps to be visible with the rest being visible after selecting the 'more' link. With only 4 apps visible, some thought is required to prioritize which apps should be immediately visible from the homepage.
- The timeline split page, left hand side content and right hand side information boxes (i.e. friends, recent activity, posts, etc) mixed with content, minimizes the amount of screen dedicated to content. This will force page providers to become more creative and economical with their content. Posts will need to be presented with more appeal to draw attention to the posts (vs. the Friends box as example). Media, multimedia and links will be at even more of a premium to retain user's attention.
- Cover Photo: Facebook pages will now have the capability to post a cover photo. The cover photo dimensions will be 850x315 pixels, this is a considerable amount of space relative to an entire page. Branding and marketing considerations should be a high priority. Per Facebook guidelines, you will be prompted with the following message when adding a cover photo; “This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright. Learn More about choosing a cover photo.”
- Highlighting & Pinning: Facebook will allow you to highlight a post that may consume the width of your entire timeline (both columns) identically to how a profile post is highlighted. You may also bump an older post back to the top by clicking the pencil icon and choosing Pin to Top, this will move it directly to the top of the left column of your page beneath the Post box.
Landing Pages (Landing Tabs) are GONE!
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