Today's Topic - Competitive Searching! Today we will focus on demonstrating how to gather critical information regarding what search queries are driving traffic to your site as well as your competitors, YES we said your competitors! Today's video will demonstrate how to determine which search queries are the most frequently searched terms for the local (Wyandotte, MI) floral shop market.  

Below is a review of the SEO blogs starting last Friday:

Friday September 7th - Introduction to SEO - Introduction to SEO and sample competitive analysis.

Monday September 10th - SEO Fundamentals - Demonstration and discussion of 4 MUST HAVE SEO tools.

Tuesday September 11th - Gather Competitive SEO Data - Gathering PR ranking and scoring for you and your competition, measuring your sites keyword density.

We STRONGLY suggest that to retain the full value of this week's information that our visitor's:

• Read the entire blog article each day
• Watch each brief video in it's entirety

Please Click here to View Sample SEO Competitive Analysis

Citing the sample SEO Competitive Analysis above, we will walk you through this week how to build your own competitive analysis.  Today, we will discuss the gathering of what search queries are driving traffic to your site and your competitors site as well as an SEO tool example to determine you and your competitors backlinks.

Case Study - Google searches for "Flowers" and "Florists".  Assumption - When doing Google searches for the terms "Flowers" and "Florists", Google will be applying their proprietary geo-location logic which is not entirely known by the public.  In this example, our searches are local to Wyandotte, MI hence anyone searching in a different geo-location will have a different set of search results from which to work.

• Search Query Analytics & Backlink Resdearch
  
  • Alexa.com Tools - One of 3V's favorite free SEO toolsets for gathering incredible SEO data.
  • Search Query Analytics - Gather data to determine which queries are landing traffic on your site and your competition's site.
  • Backlink Research - Find the total number of backlinks and the exact address of those backlinks for your site and your competition's site.

The four largest factors in determing IF a website is presented in a search engine results list and WHERE a website ranks in an organic search are:

• Geo-location
• PR (Page Rank)
• Page Titles
• Content Keyword Density

Please watch our video for a brief demonstration for the building of an SEO competitive analysis and some very interesting conclusions.

We chose "Florists" and "Flowers" as search terms for this case study because we at 3V have concluded that the floral market in Wyandotte is fairly saturated and highly competitive which has resulted in mature and well developed websites.  The competitors we have chose were done so because of the quality of their website and to emphasize their overall strong web presence and NOT to point out any faults or lack of quality. 

Thursday's Topic - Google Webmaster

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